This worksheet will help you identify product design gaps and opportunities.
Primary Focus
→ Focus on these foundational areas first.
Ideal Customers
- [ ] We have clearly defined our ideal customer profile through research and interviews
- [ ] We understand their primary and secondary goals and problems related to our product
- [ ] We have adapted our product to our ideal customer’s needs
Brand
- [ ] We feel confident that our brand is clear on every level
- [ ] We connect our brand’s processes and aesthetic to our product
- [ ] Our ideal customer understands our brand through our product
Business Goals
- [ ] We have clarity on our business goals and how they connect back to our product