This worksheet will help you identify product design gaps and opportunities.

Primary Focus

→ Focus on these foundational areas first.

Ideal Customers

• [ ] We have clearly defined our ideal customer profile through research and interviews
• [ ] We understand their primary and secondary goals and problems related to our product
• [ ] We have adapted our product to our ideal customer’s needs

Brand

• [ ] We feel confident that our brand is clear on every level
• [ ] We connect our brand’s processes and aesthetic to our product
• [ ] Our ideal customer understands our brand through our product

Business Goals

• [ ] We have clarity on our business goals and how they connect back to our product